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Marketing is essentially by about two things: people and profits.
How much profit you generate depends to a large extent on the degree to
which you identify, understand and then satisfy the real and perceived wants
and needs of "the people".
"The people" I'm referring to include four groups. The first, and most
important, is yourself. You make the difference.
The second group are the sales force. They are the front line troops. The
success of every organization depends to a large extent on the level of morale and
motivation of the sales force.
Support services also play a crucial role. These are many and varied from the
executive search or personnel company who perhaps is involved in assisting you
obtain the right people to the advertising agency which creates powerful selling
messages. In every case it is important that you give and expect a commitment
and not just a contribution.
Then there are the most important people of all, your consumers. Without
plenty of them you don't have an ongoing business. The consumer is No. 1.
Selling at a profit is what it's all about.
- File Size: 101691 KB
- Print Length: 443 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Montreux Publishing; 2 edition (February 23, 2014)
- Publication Date: February 23, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00IMN4ZK8
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled
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